How Elos Accurate Found Its Niche in Digital Dentistry
What started as a side project in Gørløse has become a globally recognized name in digital dentistry. Elos Accurate was born from a need to do things differently—to explore, co-develop, and bring something new to the table. In this blog, we explore how the team carved out a niche in the digital space, while continuing to support some of the world’s biggest implant companies.
Elos Accurate began as a bold experiment. Tucked inside the Gørløse site of Elos Medtech, what started in 2008 as a low-profile initiative has since evolved into a key growth engine—offering high-value digital dental components under its own brand.
“We didn’t start out with a big strategy,” explains Kasper Duus (Manager, Product Management, Dental). “At the beginning, it was something we did because it was fun, interesting, and a way to explore what was possible. Now, it’s a full business with its own team, brand, and commercial direction.”
Riding the Wave of Digital Transformation
The dental implant industry has long revolved around the core trinity: implant, screw, and abutment. But as dentistry has digitized—through CAD/CAM systems, 3D printing, and digital libraries—the real value has shifted to the design and integration of these workflows.
Elos Accurate found its opening here. “Many implant companies were slow to adapt,” the team leader explains. “That gave us space to create digital components that customers needed—but that weren’t yet being offered by the traditional players.”
Instead of building another line of analog prosthetic parts, Elos Accurate focused on the emerging needs of digital users. That included solutions for better integration with lab software, smarter prosthetic interfaces, and cleaner digital workflows. “We looked for root problems that digital could solve—not just surface-level fixes.”
Staying Close to Customers, Without Competing
Walking the line between own-brand products and contract manufacturing is delicate—but deliberate. Elos Accurate still supplies 4 of the top 5 global implant manufacturers, while also running a webshop and distributor model for its own brand.
The key, they say, is trust. “We’ve always been open about where we draw the line. Our goal is to add value—not compete with our customers’ core products. That’s why we focus on workflow-enabling components, not on replacing the implant or abutment systems they’ve already developed.”
This approach has allowed the company to remain a preferred partner for OEMs, while simultaneously growing its own presence under the Elos Accurate brand.
From Experiment to Ecosystem
Today, the Gørløse site is organized around two business models: contract manufacturing and Elos Accurate’s product line. Each side supports the other, sharing engineering expertise, manufacturing infrastructure, and quality systems.
The growth of Elos Accurate also brought organizational change. “We built a direct sales structure, a marketing team, and a product management function,” Kasper notes. “We think more like a brand now—more like a product company than a pure manufacturer.”
With a footprint that includes a design and production base in Denmark, sales offices in Germany and the U.S., and the backing of the wider Elos Group, Elos Accurate is now positioned to serve a global audience.
Digital Dentistry with a Danish Signature
Even as Elos Accurate scales, it retains a distinctly Danish identity—one defined by minimalistic design, engineering rigor, and patient-centered thinking. “We know we could reduce costs by moving production elsewhere,” the team says, “but we believe development and production should happen under the same roof. It ensures quality, it builds pride, and it keeps us close to the product.”
That philosophy is part of what makes Elos Accurate so compelling: a small team from a small country, building technology that shapes the future of dentistry worldwide.